Predicting on Chinese Consumers’ Organic Wine Purchase Intention

Source:
By:Xueying Liu

DOI: https://doi.org/10.30564/jesr.v3i4.2267

Abstract:

There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’ willingness on organic wine purchase. Based on the TRA and TPB, combine with SCT, a conceptual model is established to solve research problems.

References:

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