From Uncle Sam to Just Trump: A Long Way of Alternating Irony-hate-ambivalence among Russian Users-Students Regarding Politicians

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DOI: https://doi.org/10.30564/mmpp.v2i2.1049

Abstract:

The paper is discusses the role of emotionally significant political images in youth culture. The study covers the period between 2006 and 2017 during which Russia saw not only a political and economic transition but also dramatic changes in communication technology. The 6-stage research included two waves of testing in 2006, 2012, 2017. Respondents were aged 17 to 24 years old. In 2017 the general youth international value agenda can be considered formed, with its essential feature being the further reduction of the influence of advertising and communication of politicians’ brands.

References:

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