The Problems and Measures for Small Tourism Town Development in China: A Case Study of Wan Town

Source:
By:Zhiguo Yao

DOI: https://doi.org/10.30564/jgr.v6i4.5864

Abstract:

With the rapid development of tourism and urbanization in China, small tourism towns gradually grow toward prosperity. This paper takes Wan Town as an example to analyze the problem and countermeasures concerning the development of small tourism towns in China. There are a series of issues in the process of development of Wan Town, which includes uncoordinated architectural style, inaccurate market positioning, repeated cultural themes, and vulnerable linkage of the industrial chain. Based on the factor analysis, these development issues were classified into three categories: confusing architectural style, repetitive cultural theme, and weak linkage of industrial chain. To achieve the goal of sustainable development of small tourism towns, some countermeasures must be taken which include promoting the development of small tourism towns with the new rural revitalization, strengthening services improvement in small tourism towns, gathering industrial elements related to the tourism industry, and increasing tourism cultural connotation.

References:

[1] Meng, R., 2002. Lü you fa zhan yu lü you cheng zhen hua hu dong guan xi yan jiu (Chinese) [Study on the Interaction between tourism development and tourism urbanisation] [Master’s thesis]. Kunming: Yunnan Normal University. [2] Tsundoda, T., Mendlinger, S., 2009. Economic and social impact of tourism on a small town: Peterborough New Hampshire. Journal of Service Science and Management. 2(2), 61. DOI: https://doi.org/10.4236/jssm.2009.22009 [3] Zhu, Y., 2003. Lü you xing xiao cheng zhen xing xiang de gui hua she ji yan jiu—yi zhong qing shi yu de lü you xing xiao cheng zhen wei li (Chinese) [Planning and designing the image of small tourism towns: A case study of small tourism towns in Chongqing] [Master’s thesis]. Chongqing: Chongqing University. [4] Chen, X.R., 2012. Lü you xiao cheng zhen jing guan xing xiang gui hua she ji yan jiu (Chinese) [Research on landscape image planning and design of small tourism towns] [Master’s thesis]. Beijing: Beijing Forestry University. [5] Zheng, H., Qin, Y., Qiu, D.H., 2023. Su nan lü you xiao cheng zhen “san sheng” kong jian ren xing ping jia (Chinese) [Resilience evaluation of production-living-ecology space of tourist towns in Southern Jiangsu]. Modern Urban Research. (7), 17-23. [6] Qin, Y., 2021. Ren xing li lun shi jiao xia su nan lü you xiao cheng zhen san sheng kong jian ping jia ji you hua yan jiu (Chinese) [Research on the evaluation and optimization of Production-Living-Ecology Space of tourism towns in Southern Jiangsu from the perspective of Resiliency Theory] [Master’s thesis]. Suzhou: Suzhou Univrsity of Science and Technology. [7] Wang, Q., 2022. Lü you xiao cheng zhen jing cheng yi ti hua fa zhan yan jiu—yi a er shan wei li (Chinese) [Study on the integrated devel opment of landscape and city in small tourism towns—Taking Aershan as an example] [Master’s thesis]. Hohhot: Inner Mongolia University of Finance and Economics. [8] Zeng, B.W., 2010. Zhong guo lü you xiao cheng zhen fa zhan yan jiu (Chinese) [Research on the development of small tourism towns in China] [Ph.D. thesis]. Beijing: Central University for Nationalities. [9] Zhang, Z.A., Liang, Z., Bao, J., 2021. From theme park to cultural tourism town: Disneyization turning of tourism space in China. Regional Sustainability. 2(2), 156-163. DOI: https://doi.org/10.1016/j.regsus.2021.05.003 [10]Huang, Zh.J., 2012. Yue bei lü you xiao cheng zhen gui hua she ji yan jiu—yi shao guan xiao keng zhen wei li (Chinese) [Research on the planning and design of small tourism town in northern Guangdong: Shaoguan Xiaokeng Town as an example] [Master’s thesis]. Dongguan: Guangdong University of Technology. [11] Feng, W.H., 2005. Shan xi lü you cheng zhen ti xi deng ji gui mo ceng ci jie gou yan jiu (Chinese) [Research on the hierarchical structure of tourism town system in Shanxi]. Journal of Shanxi University (Philosophy and Social Science Edition). 28(1), 27-31. [12] Yao, Zh.G., 2022. Lü you zhe dui lü you sheng tai biao qian ren zheng de tai du cha yi ji ying xiang yin su (Chinese) [Tourists’ attitudes differnces and influencing factors of tourism eco-labels certification]. Areal Research and Develop ment. 41(5), 84-90. [13]Yao, Zh.G., 2022. Guo wai lü you sheng tai biao qian ren zheng yan jiu shu ping (Chinese) [The research review and implication of foreign tourism eco-labels certification]. Tourism Research. 14(4), 85-98. [14]Cao, S., Wu, W., 2020. The resilient bond with Zhujiajiao: (Re) making community in a Chinese tourism town. Sociological Research Online. 25(1), 119-135.